Donor Aquisition

Acquiring new donors is fundamental to the growth of your donor base so developing strong foundations from the start of their relationship with your organisation is imperative. NTT is able to achieve this for you through a number of well considered and developed campaigns.

We have recently spent much time refining our data collection through specialised techniques which have allowed us to use our data more efficiently and in turn produce highly effective cold campaigns which produce fantastic ROIs for our clients. We offer a variety of pricing models to suit your budget and requirements.

NTT have developed a campaign which involves both acquiring new donors and developing relationships with existing donors. This is achieved by utilising existing supporters to find new ones. This has the added effect of contacting the existing supporter base and thanking them for their support, updating their details and affirming the value of their gift.

By calling qualified leads that have been collected on the street and asking these people to become regular givers NTT is finding that this type of campaign is increasing in popularity. The potential supporters are already warm to the charity as they will have signed a petition or campaign showing support. The following call (and email if required) gives continuous messaging and new regular givers and campaigners can be recruited.

The aim of this campaign is to increase the financial support received by contacting one off cash donors to the charity and asking them to make a regular gift. This type of campaign can produce fantastic results and ROIs. These results can be further improved by making an immediate ask to become a regular giver after receiving the first donation, which can be done on a rolling basis.

Many organisations have a large number of people who gave regularly in the past but have subsequently lapsed their support. NTT run successful campaigns which involve contacting lapsed supporters to ask them to resume their regular gift. One of NTT's most effective strategies is to reactivate lapsed donors within weeks of their payment failing, by calling them on a rolling monthly/quarterly basis and emphasising the importance of their support.

Campaigners, Event participators and Merchandisers all have the potential to be converted into regular givers. Traditionally only cash donors were used in this strategy but over the past few years NTT has developed this campaign and found that those who have previously supported the organisation through campaigning, buying charity merchandise or through participating in events, can be effectively converted to support the charity on a regular basis. Other groups of supporters can also be included, such as people who have bought raffle tickets, enquirers and volunteers.

Charities involve business in a variety of ways and NTT has experience in calling businesses to ask them to participate in events, fundraise or get involved with the charity in other ways, such as payroll giving.

NTT offer inbound call handling and this can be used for DRTV, press, inserts or other advertising. We focus on maximising live calls, accurate data capture and up-selling if appropriate. We pride ourselves on our high rate of live call answering and our accurate data capture.

We have developed a fast and effective way of speaking to those who respond to a text request from TV, posters, inserts or press. The date and time are captured to analyse effectiveness and the call can be part of a more comprehensive communication strategy, including other text messages or emails.